‘M World’ is an animated artwork by artist, Jozua Gerrard commissioned by Southern Guild in collaboration with BMW South Africa.

Laser projected onto a stationary M4 Competition car, the animation immersed viewers in a colour-infused fantasy world populated by Gerrard’s masked characters and inspired by the iconic tri-colour logo of the BMW M brand. Varied in its visual referencing, the animation proved to be an entirely unique and immersive experience for the select audience. The production included a soundtrack with original vocals by Cape Town-based hip-hop artist Kai Thursday, animation by Fabian Humphry and Megan Bagshaw, and laser technology by Cape Lasers.

The release of the film marks the start of an exciting period for the artist. Gerrard will soon be participating in an international art fair for the first time. The artist will feature new works in Southern Guild’s fair booth at Untitled Art, 2022. The fair is set to take place over the course of Miami Art week and will be open to the public from 29 November to 3 December.